On October 24th, we had the privilege of hosting a joint seminar workshop with SAP and the Chair of Management Accounting at TU Munich. This event provided a unique opportunity for a meaningful exchange of ideas between SAP experts, students and researchers. The workshop focused on the ongoing and future trends in digital transformation, particularly in relation to building a sustainable economy. The discussions were insightful, combining the latest industry practices with academic perspectives. Key Highlights have been the exchanges on cutting-edge trends in digital transformation and the kick-off of multiple joint project studies, delving into specific questions central to these transformative themes.  This event underlines the importance of collaboration between the corporate sector and academic institutions. Such partnerships are crucial for integrating practical industry experience with academic research, driving forward-thinking solutions in our rapidly evolving digital landscape.