Svend Wittern, Global Vice President for Industry Product Engineering at SAP, delivered a guest lecture at TUM Heilbronn on October 13, 2025. He introduced students to SAP’s business model and shared insights into the company’s history, which is inextricably linked to the evolution of ERP. Furthermore, he discussed key global challenges such as geopolitical developments, business model transformation, and the ongoing AI revolution, particularly emphasizing how AI is transforming value creation for customers and driving broader transformations of business models.
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Guest Lecture @ TUM Heilbronn by Svend Wittern
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